.2Performant, a Romanian technology and associate advertising and marketing options business, announced on Monday, September 9, at the Bucharest Stock Market, that it intends to acquire the Profitshare partner networks in Romania as well as Bulgaria from Conversion Advertising. All at once, Dante International, the owner of eMAG, are going to become an investor in 2Performant.On September 6, 2Performant’s Board of Directors wrapped up an initial agreement to get the Profitshare.ro and also Profitshare.bg associate networks had through Transformation Advertising And Marketing S.R.L. as well as Transformation Marketing EOOD.
The agreement lays out the concepts of the transaction and is actually certainly not officially binding, conforming to the firm push cited by Economedia.The operation entails the transfer of the Profitshare company lines coming from Sale Advertising S.R.L. and also Sale Marketing EOOD (as vendors) to 2Performant (as the buyer). Dante International S.A.
(a large number investor of Transformation Advertising S.R.L.) will certainly belong to business transmission arrangement as an underwriter.” When the Profitshare transaction is actually completed, our company will certainly expand our present capacity and also expand our customer profile in both Romania and Bulgaria. Our experts still possess a handful of crucial measures to complete, yet I am confident that the crews associated with the purchase on each sides will certainly deal with to complete them effectively. Our team will introduce our post-acquisition programs after completing the acquisition depending on to the last contract,” mentioned Dorin Boerescu, CEO and Co-Founder of 2Performant System.The purchase cost is RON 4.3 thousand, and also will certainly be paid out 55% in cash money and also 45% in 2Performant shares by means of a capital boost..” 2Performant is actually a young and compelling provider with values that reverberate with us.
Our team anticipate that, after the deal is actually completed, the Profitshare company integrated along with 2Performant is going to supply higher market value to its customers,” claimed Tudor Manea, General Supervisor of Dante International SA.2Performant likewise takes note that numerous measures remain to finish as well as settle the purchase, such as the prosperous completion of the as a result of persistance review through 2Performant.Profitshare was actually launched in 2012 and presently possesses a profile of 250 affiliate programs (featuring the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Photo resource: the firm).