.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, when accustomed to snagging billions in venture capital each year, have actually raised almost $360 thousand up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That downturn results from market saturation, heightened regulative stress, and economic uncertainties.ADWEEK talked with 5 VCs that continue to purchase adtech business, even with these problems, regarding what they are actually looking for and what they avoid. Maybe unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused modern technologies and industry-specific places such as hooked up television.